What sort of website do you want?

The best way to answer this question is to first ask two additional questions:

1. Who am I trying to target with the website?

2. What do I want to achieve with the website?

In general websites are primarily communicating either Business to Busines (B2B) or Business to Consumer (B2C). There is actually a third type, the Social Networking sites, which are Person to Person (P2P). Your target market plays a critical role in determining the design and style of copy for the site.

The answer to "What do I want to achive with the website?" usually has multiple answers. Web is a very flexible and dynamic medium that allows you to address multiple marketing goals in a single website. The best way to address this issue is to write down all the goals for the website and put them in order of importance. By doing this you create a priority list that can be first used to structure and design the site and then to analyse the site once it is in operation.

The website outlines on the right of this page illustrate a range of sites designed for different goals. Just click on the link to get a short overview of the site and a link through to the site itself.

Once you have answered the questions and looked at some websites its an ideal time to talk to 318 Online about developing a website brief and a quote. Please don't hesitate to email us on enquiries@318online.com.au or call us on (02) 4576 1901

News

Damell Responsive Website

Damell Responsive Website

A total redesign of the Damell Air Conditioning website provided a clean new look and fully responsive design.

318 Online is Kentico Gold Certified Partner

318 Online is Kentico Gold Certified Partner

In January 2013 318 Online became a Kentico Gold Certified Partner. Gold Certified Partner status indicates a combination of significant Kentico experience with certified developer qualifications.

Global Application Launch for Hitachi

Global Application Launch for Hitachi

318Online recently launched a global large scale web application for Hitachi Appliance Products Japan.

The application is for the selection and design of VRF air conditioning systems and is based on three linked servers and available in both English and Spanish

VCA World

VCA World

6 years after our first build of the VCA site we created a new face for the site targeted at consumers and relegated the corporate site to the back seat.

Hitachi Air Conditioning

Hitachi Air Conditioning

Hitachiaircon.com.au is the consumer site for Hitachi air conditioning in Australia.

Pennzoil Racing Oils-Australia

Pennzoil Racing Oils-Australia

A small site designed around very specific search terms built for the local distributor of Pennzoil Racing Motor Oils.

Starvin Marvins

Starvin Marvins

The Starvin Marvins website was designed to be a fun and consumer friendly experience that highlighted this dog treat brand.

Temperzone Australia

Temperzone Australia

Product exposure and access to the national dealer network were the primary goals of the 3rd incarnation of the Temperzone Australia website built by 318 Online