Why Websites are so Powerful

Your website is an essential component of your marketing strategy.

A website is the single most efficient and cost effective way to get your message out to its target market. A whole raft of traditional marketing media are becoming irrelevant in the wake of the web's power and humanities irresistible desire to be connected.

Perhaps the best example of this trend is the good old "Yellow Pages". Sensis admit that less than a third of the population uses the printed Yellow Pages book and that percentage is getting smaller each year. The critical issue is that the 66% who don't use the Yellow Pages book don't use Yellow Pages online either! They use Google and to a much lesser extent Yahoo and Bing.

You need a website that is optimised properly, so that it ranks well when people search for it on Google. For most websites, making this the ultimate goal ensures that all the other aspects of building the website - graphic design, navigation, copywriting, etc - have a single focus.

News

Damell Responsive Website

Damell Responsive Website

A total redesign of the Damell Air Conditioning website provided a clean new look and fully responsive design.

318 Online is Kentico Gold Certified Partner

318 Online is Kentico Gold Certified Partner

In January 2013 318 Online became a Kentico Gold Certified Partner. Gold Certified Partner status indicates a combination of significant Kentico experience with certified developer qualifications.

Global Application Launch for Hitachi

Global Application Launch for Hitachi

318Online recently launched a global large scale web application for Hitachi Appliance Products Japan.

The application is for the selection and design of VRF air conditioning systems and is based on three linked servers and available in both English and Spanish

VCA World

VCA World

6 years after our first build of the VCA site we created a new face for the site targeted at consumers and relegated the corporate site to the back seat.

Hitachi Air Conditioning

Hitachi Air Conditioning

Hitachiaircon.com.au is the consumer site for Hitachi air conditioning in Australia.

Pennzoil Racing Oils-Australia

Pennzoil Racing Oils-Australia

A small site designed around very specific search terms built for the local distributor of Pennzoil Racing Motor Oils.

Starvin Marvins

Starvin Marvins

The Starvin Marvins website was designed to be a fun and consumer friendly experience that highlighted this dog treat brand.

Temperzone Australia

Temperzone Australia

Product exposure and access to the national dealer network were the primary goals of the 3rd incarnation of the Temperzone Australia website built by 318 Online